Search Engine Marketing Firm » Growth Of Search Engine Marketing In The United States

I was completely amazed at a statistic I read today and that is 50% of all businesses in the United States do not have a web presence let alone a website! Let me repeat that; 50% of all businesses in the United States DO NOT have a website! Can you believe that? What color is the sky in the world they live in because it is definitely not blue! How can a business in America be so naive to just dismiss the importance of the Internet? Have they been sleeping with their head under a pillow for the last five years? Considering there are more than 200 million searches conducted on the Internet each and everyday and 55 billion searches per year by people looking for products, services, and/or information, I would say yes, they have been sleeping. Someone please explain to me why a business would not want to try and capitalize on that? Is it because they do not want to make money?

Let’s be honest here, having a Web site is a necessity in today’s business environment especially if you want to keep up with the competition. Equally as important and worth mentioning is driving targeted traffic to your website once you do get one with an online search advertising campaign (aka “pay-per-click advertising) such as Google AdWords. The two (a website and a PPC campaign) go together like a wink and a smile.

Consider these statistics; in terms of dollars spent, it is expected by the end of 2007 that online advertising will surpass traditional magazine advertising. According to Jupiter Research’s report entitled “Online Advertising Through 2009” they estimate that by 2009 online advertising is projected to reach 16.1 billion dollars. Mostly because of Google efforts, search engine advertising has become the leading engine of growth in online advertising and it’s not going to vanish from our eyes anytime soon. Google, no doubt, has become the “little darling” of the Internet. Each day approximately 80% of Internet users in the United States choose Google as their search engine of choice. With that being the case, if you are an online advertiser and are not utilizing Google AdWords, then you need to seriously consider adding a Google AdWords campaign to your marketing arsenal.

In today’s technology-driven world, if you do not have a Web site and/or are not doing business on the web, soon you will find yourself out of business.

JoAnn Zarick is Owner and Founder of PPC by Design, a search marketing firm specializing in pay-per-click management services for businesses who do not have the internal resources, skills, or time necessary to effectively manage a search advertising campaign themselves. www.ppcbydesign.com.

Source: www.isnare.com